HOW TO ARCHIVE INSTAGRAM POSTS TO CURATE YOUR FEED

HOW TO ARCHIVE INSTAGRAM POSTS TO CURATE YOUR FEED

HOW TO ARCHIVE INSTAGRAM POSTS TO CURATE YOUR FEED

You always want your Instagram feed to show clearly what you or your business is about. One of the best ways you can do that is by regularly curating your feed using the archive Instagram post feature: here’s a step-by-step guide to archiving posts.

 

HOW TO ARCHIVE INSTAGRAM POSTS (UPDATED FOR 2024)

There are just two steps to archive Instagram posts:
1. Inside the Instagram app, open the post you want to archive and click on the three dots on the top right of the post. This will bring up a new menu.

2. Select the archive option with a clock and anticlockwise arrow. Your post will instantly disappear from your Instagram grid and magically re-appear in your archive, where only you can see it. You can also archive Stories and Lives.

 

Screenshots of how to archive Instagram posts inside the app to curate your feed. Updated for 2024.

HOW TO UN-ARCHIVE INSTAGRAM POSTS

If at any point, you want your post to return to the grid, you can reverse the process easily. Here’s how:
1. Click on your profile.

2. Click on the archive option in the menu. Click on ‘Posts archive’ at the top of the page, choosing it from the other archives of Stories and Lives.

3. Select the post you want to add back into your grid and click on the three dots on the top right of the post. This will bring up a new menu. Select ‘Show on profile’ to return this post to your grid. It will reappear in date order, with all of its likes and comments.

 

To move a post out of your Instagram archive and back into the feed - complete with its likes and comments - go to your archive, select the post using the three dots on the top right, and select the option to 'Show on profile'.

INSTAGRAM ARCHIVE FEATURE INTRODUCTION

Instagram introduced its archive feature in mid-2017 after testing it several months earlier. At the time, many people were removing posts that didn’t get the number of comments or likes they wanted, sometimes leading to moments of regret.

Posts that are archived are only able to be seen by the account owner. They’re especially useful when you want to create Story highlights on a particular theme – just go into your Story archive and add the relevant Stories which expire after 24 hours.

HOW TO CURATE YOUR INSTAGRAM FEED

Now that you know how to move Instagram posts into the archive and back again, have a good look at your grid. What does it say about you or your business? If someone glanced at the photos without reading the captions, would that give a clear picture of what you have to offer and your style – especially for creative businesses?

The top dozen or so posts are what a potential follower looks at when choosing to follow you or not, alongside your profile photo, name and description. The top of your Instagram grid effectively is part of your profile. If there are posts that are particularly important, you can pin up to three at the top of your feed. On my Instagram feed, I have who I am, ways of working with me and my lead magnet, listing 22 places you can promote yourself.

For the rest of the feed, remove any that detract from the main message or style of your grid to leave behind a well curated feed that tells visitors in a few seconds what’s on offer. If your feed has a pattern, it may take a couple of rounds of changes to curate your feed so that it maintains an aesthetic look and shows only the very best of your work. You might want to do this when you’ve updated your brand or feed colours and are phasing in the new palette.

You could even try archiving some of the colours or content in your grid to test the look.  If you don’t like it, just un-archive the posts  In fact, any time you want to curate or freshen your Instagram feed, you can use the archiving feature, knowing you can always return a post if you change your mind.

ALWAYS KNOW WHAT TO POST ON INSTAGRAM

Plan your social media content across all the platforms with this calendar template for Notion, with posts by platform, weekly and monthly calendars, a ‘quick add’ post button, branding sections and an engagement tracker.

Designed by a social media strategist to be the one place you need for all your social media posts, whether you’re working by yourself on your socials or with others.

Contains:

  • A master list for all your social posts
  • Weekly and monthly calendar views
  • View by platform
  • Batch your work with the Kanban workflow boards
  • Branding colours, fonts + logos
  • Post tracker for analysing social engagement
  • Customisable icons in a Canva template for an aesthetic planner

Click the graphic below to find out more and buy. 

Notion social media calendar and planner template by marketing strategist Rebecca Portsmouth. Notion's versatility makes it one of her recommended top marketing tools for business owners.
HOW TO SET UP A LEAD MAGNET IN STAN STORE

HOW TO SET UP A LEAD MAGNET IN STAN STORE

HOW TO SET UP A LEAD MAGNET IN STAN STORE

Building a list of people who want to receive emails from your business are interested can involve some enticement, which is where you might want to offer a freebie or lead magnet in return for someone’s name and email address. That lead magnet can be anything from an ebook, checklist, masterclass, mini-course to a discount code or template. Here’s how to set up a lead magnet in Stan Store so that anyone signing up for your email list receives it seamlessly!

This page includes affiliate links. If you click and purchase or sign-up, I may receive a small commission at no extra cost to you. I recommend only those tools I have tested and like.

This article assumes you have a Stan Store. If you don’t already, you can try the online digital e-commerce shop and link in bio alternative for free for 14 days HERE. 

LEAD MAGNET FORMAT

Your lead magnet can be a web link or an upload of any kind of file, including PDFs, Photoshop documents, Excel spreadsheets and MP4s. Stan Store recommends your digital download is less than 500MB. When someone submits their name and email address so you can email them about your news and offers, Stan Store will automatically send them the web link or upload. Here’s how that works:

STEPS:

  1. In your Stan Store dashboard, click the My Store tab.
  2. Scroll to the bottom of the page for the ‘+Add Product’button
  3. Click on the ‘Emails / Applications’ section.

Choosing your Stan Store product type - collect emails.

There are three sections to update / customise. Start by clicking on the ‘Thumbnail’ option to add a square image (400 x 400 pixels) of your lead magnet.

Next, update the text to reflect your lead magnet, be it an ebook, a template, audio download or something else. You have 50 characters to play with. You can also update the sub-title or keep the suggested wording of up to 100 characters. If in doubt, keep it as short and simple as possible as most people skim read.

How to upload your lead magnet image into Stan Store.

The form automatically collects a name and email address. You can also ask for a mobile number.

Once that is complete, return to the top of the page to click on the ‘Product’ option, where you upload your lead magnet or a web address / URL where people signing up would be redirected. You might do this if you’re sharing something like a webinar on a private YouTube video.

Adding a lead magnet upload into Stan Store - the upload process walkthrough.

The publish button is at the bottom of the page, but before you do, return to the top of the page for the ‘Options’ tab, where you’re going to customise the confirmation email the person joining your email list is going to receive, containing the lead magnet.

The default format of the email is: Your PRODUCT NAME download from YOUR USERNAME! While this will work, you may want to rewrite this, especially if your username is different to the social account where they’re signing up.

The text itself also could do with your human touch! Here’s the default:

Hi {customer_name}!

Here is your download for:

{product_files}

  • @{my_username}

While “Hi” and their name is great and straightforward, you might want to include:

  • A thank-you for signing up for your email list
  • Explain how often they can expect emails from you and what might be inside them
  • Share a little about your lead magnet, how they might use it and how it has worked for yourself or others.
  • Wish them well and sign off with your name and possibly your username if it’s different to your name.

INTEGRATIONS WITH OTHER EMAIL COMPANIES

Stan Store automatically integrates with Mailchimp, copying sign-up names and details across to lists there. You can use Zapier to connect other email platforms such as Convertkit, MailerLite or ActiveCampaign.

GET READY TO HIT PUBLISH

Once you’ve customised your delivery email and are happy with it, scroll to the bottom of the page and hit the publish button! Once you publish, it’s a good idea to test the system, putting in a spare email address into the published form, to make sure everything works as you expect, including the email looking and sounding how you want. If you want to change anything, return to the same place, make your updates and hit ‘Publish’ again.

All done? Great stuff! Now you choose where in your Stan Store your sign-up form will go in the ‘My Store’ near the top of the sidebar. I have mine at the top of my store, since joining my email list is the thing I most want visitors to do from my social platforms.

Drag and drop your lead magnet sign-up form to move it. You’ll see a preview of your Store as it appears on mobile if you’re on desktop.

 

 

SHARE YOUR LEAD MAGNET

Once your lead magnet is live, it’s time to share it everywhere. Here are a few ideas of where you can share it:

  • Share it on social posts with graphics and video of the lead magnet in action, testimonials from happy users and your own story about why you created it.
  • Put it in your social profiles, telling people to sign up for it.
  • Share as a pin on Pinterest.
  • Share in Facebook groups when you’re able to promote your own goodies – or when you know it would help someone.
  • Send it to your email list – even if it’s just 10 people – they might have friends who would benefit from it and they join your list!
  • Create a banner for your Facebook profile and pages and share on there.
  • Add your lead magnet to your website.
  • Put a repeating task in your diary to promote regularly, at least every two weeks. You can tell different stories each time you share (see point one).

That’s all you need to know to start building your email list with a lead magnet in Stan Store!

3 Top marketing tools for business owners in 2024

3 Top marketing tools for business owners in 2024

3 Top marketing tools for business owners in 2024

As a business owner, I’m constantly re-evaluating the tools I use to market – especially given I’m a marketing strategist! It’s part of my job to stay in touch with new tools, software and developments, so I can advise clients on the best ones for their needs. Here are my three top marketing tools that have made the cut in 2024!

This page includes affiliate links. If you click and purchase or sign-up, I may receive a small commission at no extra cost to you. I recommend only those tools I have tested and like.

 

NOTION

Notion is my ‘do everything’ tool – it tracks and records virtually every part of life that’s not on my calendar. Notion does integrate with Google calendar, but that’s not what I use, and I don’t find that an issue.

Notion is a highly customisable online app to organise your life. It has options for multiple databases, task management, project tracking, calendar and bookmarking. It has a free option – that’s the one I use – and paid options that are designed for teams / collaboration. It’s based around pages, which you can nest inside each other to organise and favourite and it has a left-hand sidebar for your most important pages.

At the top of my sidebar is a ‘Today’ page, which contains tasks due today, notes on goals and focuses for the month, with links and toggled drop-down headings that open out into sub-pages when clicked. It keeps everything neat and tucked away – perfect for people who are easily distracted. You can set automatic sorting, such as by priority, or leave it unsorted, which allows you to reorder your tasks by dragging and dropping them. You can include time in your tasks and have it totalled at the bottom of the task list, so there is a built-in check as to whether it’s humanly possible to complete your tasks in one day. I often find there are more than 20 hours of tasks in the day – a clear indicator to move some tasks to another day!

The other main part of my Notion set-up is the Projects section, where you can group collections of pages on a single topic, including images and web links. This is where I keep my marketing planning, travel ideas, home administration, course creation and products. Happily, you can link to pages and databases throughout, so everything you want to be connected, is.

A bonus that makes Notion one of the top marketing tools is the fact that when you use it for all of your life, your business marketing is integrated, so when you have an idea or read a relevant article, you can easily pop a note in your marketing to return to: that’s super efficient!

On the plus side, Notion is free and easy to get started – effectively with a blank page that looks like a Google Doc! On the down side, it’s a blank page with a load of possibilities that take some learning. Happily, there are free and paid templates to do virtually everything, which you can copy into your Notion account in one click.

If you would like to use Notion for your socials, you can buy the social media planner and calendar template I built that’s  available in my Stan Store.  It’s what I use every day to save ideas, write blog posts and plan socials.

Notion social media calendar and planner template by marketing strategist Rebecca Portsmouth. Notion's versatility makes it one of her recommended top marketing tools for business owners.

STAN STORE

Stan Store is a digital e-commerce platform, where you can sell downloadable products such as ebooks, courses, memberships, appointments and offer lead magnets to encourage people to sign up for your email list and then emailing those people once they’re on your list.

Stan Store has a LOT of functionality and is incredibly easy to use. Compared to the likes of WooCommerce, which I set up on this website and elsewhere, it’s like night and day and it’s the same story for course creation. It takes a fraction of the time to set up a course on Stan Store than on WordPress, Thinkific, Zenler or Teachable – all platforms where I have created courses. I wrote a separate blog post on setting up my Stan Store, with a review, which you can read here.

Another plus point for Stan Store is its easy integration with social platforms such as Instagram and TikTok. It feels almost like you’re still on the app when buying or signing up for an email list / event, which helps with increasing the number of people buying after having clicked through to your shop.

Stan Store pricing is $29 a month for the Creator level and $99 for Creator Pro. Both have e-commerce functionality, bookings and email sign-ups, with the Pro version also offering email marketing, discount codes, upsells, payment plans, affiliate payments and pixel tracking. Both plans offer a 20% discount for annual plans.

You can try Stan Store for yourself for 14 days for free with this link and see for yourself.


Stan Store - an e-commerce platform where you can host courses, memberships, book 1:1 calls and build an email list. Together, these make it one of my top marketing tools for business owners.

A peek inside my Stan Store dashboard, where I update products and lead magnets. 

 

CANVA

Canva is my creation powerhouse. I use it to create social media graphics, edit videos, create presentations, create blog visuals and product graphics, ebooks and PDFs. Such versatility is what makes Canva one of my top marketing tools. With a background as a photographer, I’m very happy in Photoshop, but this is simply a better marketing tool with with built-in templates and photo library.

Canva Pro, designed for one person, is £13 a month, which includes all photos, videos and graphic designs, as well as apps such as a background remover for photos / videos and 1TB of storage. It can also automatically resize graphics such as turning an Instagram carousel into Instagram Stories. It usually needs tweaking, but the heavy lifting is done for you.

There is a free Canva option, which has limited photos / videos / designs / fonts and 5GB of storage. Occasional users can pay as they go if they want a particular asset without signing up for a paid option.

Canva is also available for teams, with pricing at £9 a person, with a three-person minimum.

My only caveat with Canva is to keep yourself organised with its folders and nested folders, especially if you create lots of graphics. You can favourite your most used folders so they appear in the sidebar, which saves you time looking for older files.

 

Canva - the top marketing tool for designing graphics, creating ebooks and social posts.

A look at the Canva dashboard after its May glow-up. 

 

TOOLS AND AI

All three tools have AI built-in, as we’re coming to expect from online software. Notion includes it for writing content, in a limited way in free accounts. Stan Store’s AI assistant Stanley uses it to answer questions and create content such as ebooks from your TikTok or Instagram accounts. And Canva has gone all-in, with AI text creation available in documents and photo creation using Dall-e, plus multiple apps that are available for extra functionality inside Canva.

So there are my current top three marketing tools that I would recommend to any business owner. All three have a great range of functionality packed into them and are designed to be efficient, saving you time every week / day. That makes it worth the time it takes to learn the new software and move to it.

HOW TO CHOOSE THE BEST BOARD NAMES ON PINTEREST IN 2024

HOW TO CHOOSE THE BEST BOARD NAMES ON PINTEREST IN 2024

HOW TO CHOOSE THE BEST BOARD NAMES ON PINTEREST IN 2024

Knowing how to choose the best board names on Pinterest in 2024 is an essential part of being found on the SEO-based platform, alongside creating the best pins and best strategies. In this article, we’ll be covering everything you need to know about naming Pinterest boards so you get more re-pins and traffic.

HOW DO I START A BOARD ON PINTEREST?

You start or create a board on Pinterest in three easy steps. These are:

1. Making sure you’re logged into Pinterest, click on your profile photo on the top right-hand side. This will display your boards.
2. Click the + button on the right-hand side and select ‘create board’ from the dropdown menu.
3. Name the board, choose if you want to make it secret and press the red ‘create’ button. You’re done!

How to start a board on Pinterest in three easy steps.

WHAT SHOULD I NAME MY PINTEREST BOARDS IN 2024?

Your board names on Pinterest should use  words that people are already searching for inside the app, so that your board has the best chance of being found. You can find out the best terms – often called keywords – by searching yourself and seeing what Pinterest suggests for you.

As an example, if I put ‘yoga tips’ into Pinterest, there are suggested terms just below including ‘for beginners’, ‘for beginners 30 day’ and ‘for beginners flexibility’. I can also see a range of pins below these suggestions. In the drop-down menu on the right-hand side of the search bar, you can also set it to ‘boards’ and see what boards are called ‘Yoga tips’. There are a LOT of results!

The Pinterest search bar showing suggested terms that you can use for your Pinterest board names.

HOW LONG TO MAKE A PINTEREST BOARD NAME

A Pinterest board name can be up to 50 characters long. You want the most important words at the front, because those are the ones that will show on your profile or in a search for boards.

Pinterest boards with board covers and titles. Make sure that your Pinterest board titles have the most important words at the front, so they aren't cut off.

HOW MANY PINTEREST BOARDS CAN YOU HAVE?

You can have up to 500 Pinterest boards including secret boards and group boards you didn’t create. Secret boards are those that only you and other Pinterest users you invite can see (Pinterest calls these other people ‘collaborators’). Group boards are public boards that have more than one person able to add pins.

HOW TO WRITE GREAT PINTEREST BOARD DESCRIPTIONS

You have 500 characters for your Pinterest board descriptions. That gives you room to describe clearly what your board is about, using keywords near the beginning of the description. These can be a mix of popular, broad keywords and long-tail phrases. Long-tail phrases often start with ‘how to …’ or ‘how can I …’.

Mention if the board serves a particular niche, such as Etsy sellers or what transformation they can expect eg ‘learn how to take your own product photos’. Use keywords you found when searching Pinterest for your board names. Although writing a board name in capitals can make it appear bolder, it’s also more difficult to read, so using upper and lower case text is best.

HOW TO EDIT A PINTEREST BOARD

Edit a Pinterest board by:

1. Clicking on your board to open it and selecting the three dots for board options. It will show you an option to ‘Edit board’.
2. Here, you can change the board name, board cover, description, collaborators, make it secret, show pins inspired by the board in your home feed or delete the board.
3. Click the red ‘Done’ button to save your changes.

HOW TO CREATE PINTEREST BOARD COVERS

You can manually assign one of your pins as the board cover or Pinterest will choose a pin itself. This means you can make a board cover graphic and pin it to the board. Give it the board URL as its link.

Once you’ve saved the pin to your board, edit the board and choose ‘CHANGE COVER’. Choose the pin you have just saved as the cover. The pin you have chosen as a cover will usually appear as a square

The jury’s out as to whether this has an impact on gaining followers or repins, but speaking for myself, if someone has gone to the trouble of creating board covers, I’m more likely to think they’ve curated pins with some extra thought as well and am more likely to look at their content and follow them.

HOW TO ORGANISE PINTEREST BOARDS

Arrange your boards on your profile in a way that works for you. Pinterest offers automatic arrangements based on the alphabet or showing boards in order of boards where you saved your last pins. A third way is manual – you drag and drop your boards in exactly the order you prefer.

You can set which of the three options you want by looking at your boards and finding the ‘settings’ icon with two circles on two lines. Click on this to select your option.

I recommend you choose the drag and drop option, putting the most important boards for your ideal clients first. Click on a board and drag it to a white space between other boards. The first board will automatically contain all your pins or all saved products. You can’t move this board.

How to rearrange Pinterest boards with drag and drop.

HOW MANY SECTIONS CAN A PINTEREST BOARD HAVE?

Pinterest boards appear to have unlimited sections. You can have at least 20 sections in a Pinterest board, which should be more than enough for one board.

HOW TO DELETE A PINTEREST BOARD

You can delete a Pinterest board in three easy steps. These are:

1. Making sure you’re logged into Pinterest, click on your profile photo on the top right-hand side. This will display your boards.
2. Move your cursor over the board you want to delete. An option to edit with a pencil icon will appear.
3. Scroll down the board editing options and click on ‘Delete board’. Click the red ‘Delete forever’ pop-up button that appears.

WANT TO UP-LEVEL YOUR PINTEREST ACCOUNT?

To up-level your Pinterest account easily and quickly, I’ve created this set of Pinterest pin templates you can download and be using in minutes inside online design tool Canva. The set of 31 minimal pin designs opens in one click inside your Canva account. All the fonts and design elements contained in the pin templates are free, so you don’t need the pro version. Just add your brand colours, drop in your own photos and swap the fonts/text and you’re done!

Minimal Pinterest templates for Canva - create a month of fresh pins for Pinterest.
What is Stan Store, how it works  + my review (updated June 2024)

What is Stan Store, how it works + my review (updated June 2024)

What is Stan Store, how it works + my review (updated June 2024)

Stan Store is the new kid on the block in terms of monetisation for content creators, offering shopping for digital products and courses that integrates seamlessly with platforms like TikTok, Facebook and Instagram. And costing from $29 a month, it’s no wonder you’ll find Stan Stores used by some of the biggest influencers. Here’s a breakdown of what Stan Store is, who might use it and my experience of setting it up.

This page includes affiliate links. If you click and purchase or sign-up, I may receive a small commission at no extra cost to you. I recommend only those tools I have tested and like.

WHAT IS STAN STORE AND WHAT DOES IT DO?

Stan Store is an e-commerce shop that allows creators to sell their digital products, host and sell online courses and memberships, sign-up for email lists and book meetings. Creators add Stan Store to their profile link and when visitors click through, the shop looks like part of the platform they’ve just been using, whether that’s Instagram or TikTok. 

Stan Store has a minimal interface, so options to buy, book an appointment or sign-up for an email list are clear. Effectively, it’s the Swiss army knife of monetisation for content creators. Try Stan Store free for 14 days with this link. 

STAN STORE PRICING: HOW MUCH IS STAN STORE?

You can try Stan Store with a 14-day trial, after which it costs $29 at Creator level or $99 a month for Creator Pro. (Pricing correct in June 2024). Both options include the mobile-optimised store, calendar bookings, courses, subscriptions and email sign-up. Creator Pro also has email marketing, funnels, discount codes and upsells, payment plans, affiliate commissions and pixel tracking.

So if you want to sell digital products, have people join your email list, book 1:1 meetings or offer courses/memberships, the $29 Creator option is going to do all that for you. You also have the option of saving on the monthly fee by paying $300 for the annual plan. The Creator Plan annual plan is $948 a year.

Click here for a free 14-day trial of Stan Store.

 

HOW LONG DOES IT TAKE TO SET UP STAN STORE?

I set up my Stan Store in less than 17 minutes, including:

  • adding my email address + profile photo
  • writing my bio
  • adding social media profiles
  • adding a branding colour
  • setting up Stripe’s payment system; and
  • creating my first product.

I call that nothing short of a miracle, in comparison to having spent DAYS setting up WooCommerce on my WordPress website and the Stripe part of that probably taking an hour or more of multiple steps. Even setting up an Etsy shop took much, much longer and there are fees to pay every time you list a new product. The Stan team has certainly made the experience of setting up a store easier than I thought it was possible to do and I’m impressed.

STAN STORE VERSUS ETSY

Many creators use Etsy to sell their digital products. As a creative marketplace, Etsy works well to sell digital and physical products, but there’s a major drawback: the moment you send someone to your Etsy store, you’re immediately taking them to your competitors. You’re giving a potential buyer access to similar products from others, which is not good for your sales. And Etsy will do everything in its power to make a sale, including showing similar products to yours. 

Cost wise, Etsy charges a listing fee of 20c every time you create a new product or renew a product listing and many stores also pay a premium for Google ads. 

While Etsy does have its own traffic, it’s competitive to rank for popular products and requires substantial work on your product title, description and visuals so it’s found in Etsy’s search. Stan Store is designed for traffic that you’ve built on your social channels.

The only time I can see Etsy being the better choice over Stan Store for digital products, would be if you were offering a large number of products, which might overwhelm the minimally-designed Stan Store. In this case, if you have significant traffic from one or more social platforms, you might want to move away from Etsy to your own store on something like Shopify or WooCommerce. The last thing you want to do is send your hard-earned potential shoppers to competitors!

HOW DOES STAN STORE COMPARE TO WOOCOMMERCE?

I have a WooCommerce e-commerce store built on my WordPress website and chose to add a Stan Store to use with Instagram and TikTok because of how well it integrates with them. It feels like I’m staying on the original app when I visit the store. In contrast, clicking the link to my website’s WooCommerce product opens up in another window and involves more clicks to get to the checkout than Stan Store. It’s just clunkier and less likely to convert click-throughs into sales because of the extra steps.

WHO USES STAN STORE?

Anyone who monetises their social platforms with digital products, 1:1 appointments or runs courses or memberships would be a good fit for Stan Store. It could also work well for someone with a large following who wants email sign-ups, as the integration with social platforms is so seamless, it is likely to give a better sign-up rate over other options such as a regular website form. You can also use it for external links such as your website if you want.

CAN YOU BUILD A COURSE ON STAN STORE?

Your Stan Store can host courses with multiple modules, text, videos and downloads such as workbooks and checklist PDFs. Each course has its own landing page with an image, course description, reviews and price, to help convert browsers into buyers. The intuitive interface makes creating learning modules straightforward and quick.

I’ve built courses on a number of platforms including WordPress (using LifterLMS), Zenler, Teachable and Thinkific, and Stan Store is BY FAR the easiest platform I’ve used. It’s the only one where I didn’t need to walk away from the laptop to get a break from the tech. 

IS STAN STORE BETTER THAN LINKTREE?

Linktree has one job: it’s a place for links that take the visitor away to other platforms. Stan Store, on the other hand, is a whole e-commerce package that keeps the visitor feeling as if they are still on the platform they came from. The functionality of the two is therefore very different, as is the experience of any visitors.

CAN STAN STORE REPLACE A WEBSITE?

To answer this question, we need to look at what a website is. Websites used to be the only option for finding out everything about a business or a person. Now that we have such active social platforms, sharing what a person or business offers, the combination of that with a Stan Store with its products, appointments and email sign-ups can replace a traditional website.

Another point in favour of social platforms combined with a Stan Store over a traditional website is the rise of platform search or SEO (search engine optimisation). Many people are using social platforms to search for things they may have once used Google for. It makes sense to search for a new London brunch spot or the best aesthetic matcha glasses on Instagram or TikTok over Google results: the results come from accounts that have people behind them we can see, hear and connect with. And with this kind of shift, we want to make the most of our content that may appear in social searches and monetise it.

Stan Store is the simplest, most integrated option for all the technical back-end of online sales. Rather than needing an appointment scheduler, an e-commerce store, a course or membership host and an email sign-up form, it’s all combined in one. Yay for someone dealing with all the technical headaches so easily! Also, with that taken care of, it’s easy to think about creating a mini-course or a PDF product when you can have it online in a few minutes. It allows creators to take action on inspiration in the moment, which can only be a good thing.

 

HOW TO USE STAN STORE

You start by creating your Stan Store. This took  about 17 minutes including creating my first product – a 1:1 Strategy session complete with options to book particular days in my calendar. It starts by asking about your business or niche.

How to set up your StanStore in a few easy steps.

Once you have that and you have verified your email address, you can create as many or as few products as you wish. When you click ‘Add a product’, you’ll see these options:

StanStore: How to create a product

The back end of your Stan Store allows you to see the number of daily click-throughs to your store, the store itself, so you can easily add new products and see immediately how they look in your store, all using a drag and drop builder. It has a separate page for income, listing product sales and email sign-ups, appointments and, if you’re on the Creator Pro level, email flows.

The layout is clean and easy to read and gives you all the numbers you could need to optimise your products and sales.

 

HOW MANY PRODUCTS CAN YOU SELL IN A STAN STORE?

Theoretically, you can sell an unlimited number of products in a Stan Store, however, any more than six can cause sales to drop. This is because a large number of choices can cause people to not buy at all, rather than make a choice, as this study with jam sales found.

If you have many products you would like to sell, here are three options you can test to find out what works best for your store and audience: 
– Offer them all
– List only your best-sellers
– List up to six and test which ones bring in the most revenue / sales. 

CAN YOU HAVE TWO STAN STORES? 

Yes, you can have as many Stan Stores as you like, as long as you create each one with its own email address.  Multiple Stan Stores would work well if you run more than one business or have very different audiences. 

EMAILS AND EMAIL INTEGRATION

You can use Stan Store’s email sign-up in two ways. The first, is to use email flows that are available on the Creator Pro level. The other way is to integrate the sign-up with either built-in provider MailChimp or integrating it with other email providers with Zapier. I integrated the sign-up with my email provider Active Campaign, which I did with one click from a host of options inside Stan Store. So now, anyone signing up for my lead magnet inside Stan Store is automatically added to the right list inside Active Campaign and tagged, so I know where they came from.

IS STAN STORE WORTH IT?

In my opinion, if you have at least one low-priced ticket to sell and are active on at least one platform from Instagram, TikTok or Facebook, then yes. It’s so easy to use, your sales conversion rate is likely to be better than any other platform. It uses Stripe for its card transactions, a trusted name and there is no commission, which I don’t see being offered by any other shopping platform.

It could also be worth it alone if you want to make money from your email list. The email sign-up is so easy to use, that the monthly fee might be worth it for the increase in conversion rates over a regular website sign-up form. Certainly, it’s worth testing for at least the 14 days of the free trial to see if there is an improvement over your current sign-up rate.

To try Stan Store for free, click here for a 14-day trial.

Click here for a free 14-day trial of Stan Store.