How to add digital products to Stan Store

How to add digital products to Stan Store

How to add digital products to Stan Store

Digital products are one of the simplest ways to make money from a social media audience. Below is a complete guide to how to add yours to creator tool Stan Store.
This page includes affiliate links. If you click and purchase or sign-up, I may receive a small commission at no extra cost to you. I recommend only those tools I have tested and like.

 

HOW TO CREATE YOUR DIGITAL PRODUCT

You can create your digital product such as an ebook, template or workbook in many ways. One of the easiest to use is online design software Canva, which is free for most uses, including creating PDFs. Just be careful about using premium photos, designs and fonts, if you want to create your digital product completely without cost. It has templates for ebooks, workbooks and planners.

You can also create audio and video files, spreadsheets or Notion templates, which you share as a URL. Stan Store has a separate process for creating courses. Try Stan Store free for 14 days with this link. 

DIGITAL PRODUCT IDEAS

Here are some ideas for digital products you can sell in your Stan Store:

  • Notion templates
  • Printable planners
  • A masterclass, where you teach one specific process
  • Design templates (eg for Canva)
  • Website themes and plugins
  • Procreate brushes
  • Recipe books and meal plans
  • Ebooks
  • Spreadsheets
  • Trello boards
  • Your music

Click here for a free 14-day trial of Stan Store.

 

HOW TO ADD YOUR DIGITAL PRODUCT TO STAN STORE

Once you have your PDF, spreadsheet, MP4 or other file, go to ‘My Store’ in your Stan Store account and click the ‘Add Product’ button at the bottom of the page. Click ‘Digital Product’.

You then choose whether your product will appear as a button or callout, containing more product details in your Stan Store, add a square image of your product, which is suggested at being 400 x 400 pixels. Add a title – the name of your product – a sub-title and button text, which defaults to ‘Download now’.

Once these are added, click the next button to add checkout page details. Here’s you’ll add a 1920 x 1080 pixel horizontal image, a description, the price and upload your digital product or URL for a product like a Notion template.

If you’re on the Creator Pro membership, you can also add a payment plan or discount codes.

Once those are complete, hit the ‘Publish’ button and your product is live. The only thing left to do is share it with your audience!

What is Stan Store, how it works  + my review (updated April 2024)

What is Stan Store, how it works + my review (updated April 2024)

What is Stan Store, how it works + my review (updated April 2024)

Stan Store is the new kid on the block in terms of monetisation for content creators, offering shopping for digital products and courses that integrates seamlessly with platforms like TikTok, Facebook and Instagram. And costing from $29 a month with no commission, it’s no wonder you’ll find Stan Stores used by some of the biggest influencers. Here’s a breakdown of what Stan Store is, who might use it and my experience of setting it up.

This page includes affiliate links. If you click and purchase or sign-up, I may receive a small commission at no extra cost to you. I recommend only those tools I have tested and like.

WHAT IS STAN STORE AND WHAT DOES IT DO?

Stan Store is an e-commerce shop that allows creators to sell their digital products, host and sell online courses and memberships, sign-up for email lists and book meetings. Creators add Stan Store to their profile link and when visitors click through, the shop looks like part of the platform they’ve just been using, whether that’s Instagram or TikTok. 

Stan Store has a minimal interface, so options to buy, book an appointment or sign-up for an email list are clear. Effectively, it’s the Swiss army knife of monetisation for content creators. Try Stan Store free for 14 days with this link. 

STAN STORE PRICING: HOW MUCH IS STAN STORE?

You can try Stan Store with a 14-day trial, after which it costs $29 at Creator level or $99 a month for Creator Pro. (Pricing correct in April 2024). Both options include the mobile-optimised store, calendar bookings, courses, subscriptions and email sign-up. Creator Pro also has email marketing, funnels, discount codes and upsells, payment plans, affiliate commissions and pixel tracking.

So if you want to sell digital products, have people join your email list, book 1:1 meetings or offer courses/memberships, the $29 Creator option is going to do all that for you. You also have the option of saving on the monthly fee by paying $300 for the annual plan. The Creator Plan annual plan is $948 a year.

Click here for a free 14-day trial of Stan Store.

 

HOW LONG DOES IT TAKE TO SET UP STAN STORE?

I set up my Stan Store in less than 17 minutes, including:

  • adding my email address + profile photo
  • writing my bio
  • adding social media profiles
  • adding a branding colour
  • setting up Stripe’s payment system; and
  • creating my first product.

I call that nothing short of a miracle, in comparison to having spent DAYS setting up WooCommerce on my WordPress website and the Stripe part of that probably taking an hour or more of multiple steps. Even setting up an Etsy shop took much, much longer and there are fees to pay every time you list a new product. The Stan team has certainly made the experience of setting up a store easier than I thought it was possible to do and I’m impressed.

STAN STORE VERSUS ETSY

Many creators use Etsy to sell their digital products. As a creative marketplace, Etsy works well to sell digital and physical products, but there’s a major drawback: the moment you send someone to your Etsy store, you’re immediately taking them to your competitors. You’re giving a potential buyer access to similar products from others, which is not good for your sales. And Etsy will do everything in its power to make a sale, including showing similar products to yours. 

Cost wise, Etsy charges a listing fee of 20c every time you create a new product or renew a product listing and many stores also pay a premium for Google ads. 

While Etsy does have its own traffic, it’s competitive to rank for popular products and requires substantial work on your product title, description and visuals so it’s found in Etsy’s search. Stan Store is designed for traffic that you’ve built on your social channels.

The only time I can see Etsy being the better choice over Stan Store for digital products, would be if you were offering a large number of products, which might overwhelm the minimally-designed Stan Store. In this case, if you have significant traffic from one or more social platforms, you might want to move away from Etsy to your own store on something like Shopify or WooCommerce. The last thing you want to do is send your hard-earned potential shoppers to competitors!

HOW DOES STAN STORE COMPARE TO WOOCOMMERCE?

I have a WooCommerce e-commerce store built on my WordPress website and chose to add a Stan Store to use with Instagram and TikTok because of how well it integrates with them. It feels like I’m staying on the original app when I visit the store. In contrast, clicking the link to my website’s WooCommerce product opens up in another window and involves more clicks to get to the checkout than Stan Store. It’s just clunkier and less likely to convert click-throughs into sales because of the extra steps.

WHO USES STAN STORE?

Anyone who monetises their social platforms with digital products, 1:1 appointments or runs courses or memberships would be a good fit for Stan Store. It could also work well for someone with a large following who wants email sign-ups, as the integration with social platforms is so seamless, it is likely to give a better sign-up rate over other options such as a regular website form. You can also use it for external links such as your website if you want.

CAN YOU BUILD A COURSE ON STAN STORE?

Your Stan Store can host courses with multiple modules, text, videos and downloads such as workbooks and checklist PDFs. Each course has its own landing page with an image, course description, reviews and price, to help convert browsers into buyers. The intuitive interface makes creating learning modules straightforward and quick.

I’ve built courses on a number of platforms including WordPress (using LifterLMS), Zenler, Teachable and Thinkific, and Stan Store is BY FAR the easiest platform I’ve used. It’s the only one where I didn’t need to walk away from the laptop to get a break from the tech. 

IS STAN STORE BETTER THAN LINKTREE?

Linktree has one job: it’s a place for links that take the visitor away to other platforms. Stan Store, on the other hand, is a whole e-commerce package that keeps the visitor feeling as if they are still on the platform they came from. The functionality of the two is therefore very different, as is the experience of any visitors.

CAN STAN STORE REPLACE A WEBSITE?

To answer this question, we need to look at what a website is. Websites used to be the only option for finding out everything about a business or a person. Now that we have such active social platforms, sharing what a person or business offers, the combination of that with a Stan Store with its products, appointments and email sign-ups can replace a traditional website.

Another point in favour of social platforms combined with a Stan Store over a traditional website is the rise of platform search or SEO (search engine optimisation). Many people are using social platforms to search for things they may have once used Google for. It makes sense to search for a new London brunch spot or the best aesthetic matcha glasses on Instagram or TikTok over Google results: the results come from accounts that have people behind them we can see, hear and connect with. And with this kind of shift, we want to make the most of our content that may appear in social searches and monetise it.

Stan Store is the simplest, most integrated option for all the technical back-end of online sales. Rather than needing an appointment scheduler, an e-commerce store, a course or membership host and an email sign-up form, it’s all combined in one. Yay for someone dealing with all the technical headaches so easily! Also, with that taken care of, it’s easy to think about creating a mini-course or a PDF product when you can have it online in a few minutes. It allows creators to take action on inspiration in the moment, which can only be a good thing.

 

HOW TO USE STAN STORE

You start by creating your Stan Store. This took  about 17 minutes including creating my first product – a 1:1 Strategy session complete with options to book particular days in my calendar. It starts by asking about your business or niche.

How to set up your StanStore in a few easy steps.

Once you have that and you have verified your email address, you can create as many or as few products as you wish. When you click ‘Add a product’, you’ll see these options:

StanStore: How to create a product

The back end of your Stan Store allows you to see the number of daily click-throughs to your store, the store itself, so you can easily add new products and see immediately how they look in your store, all using a drag and drop builder. It has a separate page for income, listing product sales and email sign-ups, appointments and, if you’re on the Creator Pro level, email flows.

The layout is clean and easy to read and gives you all the numbers you could need to optimise your products and sales.

 

HOW MANY PRODUCTS CAN YOU SELL IN A STAN STORE?

Theoretically, you can sell an unlimited number of products in a Stan Store, however, any more than six can cause sales to drop. This is because a large number of choices can cause people to not buy at all, rather than make a choice, as this study with jam sales found.

If you have many products you would like to sell, here are three options you can test to find out what works best for your store and audience: 
– Offer them all
– List only your best-sellers
– List up to six and test which ones bring in the most revenue / sales. 

CAN YOU HAVE TWO STAN STORES? 

Yes, you can have as many Stan Stores as you like, as long as you create each one with its own email address.  Multiple Stan Stores would work well if you run more than one business or have very different audiences. 

EMAILS AND EMAIL INTEGRATION

You can use Stan Store’s email sign-up in two ways. The first, is to use email flows that are available on the Creator Pro level. The other way is to integrate the sign-up with either built-in provider MailChimp or integrating it with other email providers with Zapier. I integrated the sign-up with my email provider Active Campaign, which I did with one click from a host of options inside Stan Store. So now, anyone signing up for my lead magnet inside Stan Store is automatically added to the right list inside Active Campaign and tagged, so I know where they came from.

IS STAN STORE WORTH IT?

In my opinion, if you have at least one low-priced ticket to sell and are active on at least one platform from Instagram, TikTok or Facebook, then yes. It’s so easy to use, your sales conversion rate is likely to be better than any other platform. It uses Stripe for its card transactions, a trusted name and there is no commission, which I don’t see being offered by any other shopping platform.

It could also be worth it alone if you want to make money from your email list. The email sign-up is so easy to use, that the monthly fee might be worth it for the increase in conversion rates over a regular website sign-up form. Certainly, it’s worth testing for at least the 14 days of the free trial to see if there is an improvement over your current sign-up rate.

To try Stan Store for free, click here for a 14-day trial.

Click here for a free 14-day trial of Stan Store.

How to build an email list without a website

How to build an email list without a website

How to build an email list without a website

When you’re just starting your business, you’re often told to build an email list using a website sign-up form and a ‘freebie’. But what do you do if you don’t have a website? Here’s how to build an email list without a website, even if you aren’t great with tech.

This page includes affiliate links. If you click and purchase or sign-up, I may receive a small commission at no extra cost to you. I recommend only those tools I have tested and like.

WHY HAVE AN EMAIL LIST?

With social platforms changing their algorithms 24/7 and Google updates cutting website traffic for many, it’s never been more important to have an email list that you control.

I subscribe to a number of email newsletters that talk about SEO and website traffic, as part of keeping up to date with the marketing landscape. And all, in the last six months, have spoken of large drops in their website traffic, with expectations that these will continue as Google continues its mission to keep as many searches as possible on its own platform.

TikTok and Instagram – two of the most active platforms currently – announced major changes in the first two months of 2024. TikTok now wants longer, horizontal, high quality videos. Presumably this is so it can run ads in the spaces above and below the main video, for monetisation. Instagram appears to be prioritising photos in the form of carousels, as it tests them in the Reels feed, following the success of carousels on TikTok.

As a business owner, you can’t afford to leave all your marketing and sales in the hands of social platforms or Google, where one tweak or failing to move with the times could decimate your leads and sales.

You need an email list of people who are interested in you and what you have to say, who you can continue to speak to, even if Google and the socials hate you.

Click here for a free 14-day trial of Stan Store.

 

WHAT IS AN EMAIL LIST?

An email list is a collection of email addresses and other personal details from people who have given you permission to email them. The list is kept inside an email marketing tool such as MailChimp, MailerLite or Stan Store.

HOW TO BUILD AN EMAIL LIST

You build an email list using a sign-up form, usually with an incentive in return, such as a discount voucher or a valuable download like a workbook, spreadsheet or template that your ideal clients would want. Potential clients or buyers add their email address and often their name to a sign-up form, so that they can receive the voucher or other download.

Traditional marketers will suggest adding this sign-up form to your website, but what happens if you don’t have a website or when you do have one, but most potential clients or buyers contact you on your social platforms?

This is when Stan Store comes into its own. Stan Store is a multi-functional platform that allows you to collect emails in your own link in bio. From there, you can send emails in the form of ‘blasts’/newsletters or follow-up emails if you’re on its Creator Pro level. On the Creator level, you can use Zapier or built-in integrations to send the email details to your email marketing tool, to use it for sending emails. If you would like to try out Stan Store for free for 14 days, here’s the Stan Store LINK.

WHAT TO SEND YOUR EMAIL LIST?

This is the subject for MANY blog posts, but to start, make sure you deliver the freebie or voucher in your first email, so they have what you promised. After that you might introduce yourself and how you can help them, as well as what to expect from you. Are you going to email them every day with insane value (some people do!) or do you email every ‘so often’, when you have something to say?

Whatever your style, once you have your list of people, treat them like your most valued guests. They’ve committed to you by sharing personal details including their email address and it’s over to you to send the very best insights and help to them.

Click here for a free 14-day trial of Stan Store.

Stan Store email automations: how to unlock income on repeat

Stan Store email automations: how to unlock income on repeat

Stan Store email automations: how to unlock income on repeat

Email automations are a big deal. Established e-commerce businesses know they can make more money when they can stay in touch via email: why else would there be pop-ups offering ‘10% off’ in return for your email every time you visit an online store! This is why Stan Store has email automation in its top tier Creator Pro.

Let’s start with the Stan Store basics: at its core, Stan Store is an online sales platform you can use to monetise your social audience. It enables you to sell digital downloads, host online courses, book calendar meetings and deliver a free download (often known as a freebie or lead magnet). This comprehensive set of functionality is available on both Stan Store levels: Creator or Creator Pro.

Creator Pro also includes options for email automations, payment plans, upsells, order bumps and sales funnels – advanced options for making more income, once you have your digital online business established.

This page includes affiliate links. If you click and purchase or sign-up, I may receive a small commission at no extra cost to you. I recommend only those tools I have tested and like.

WHAT IS AN EMAIL AUTOMATION?

An email automation involves one or more emails being sent when triggered by an action from someone on your email list. Stan Store email automations are triggered with a purchase. Luckily, Stan Store has a built-in series of five draft emails to send to buyers over three days to prompt an upsell – buying an additional product or ‘next step’ using a discount code.

Upsells like this are based on studies that show that existing customers are more likely to buy from you again and that customer retention rates are key.

Although most of the studies quoted date from 20 to 30 years ago, more recent data from Hubspot shows that marketing costs to acquire customers are increasing.

Stan Store email automation diagram or email flow for increased income.
While many using Stan Store today for e-commerce may be gaining their customers through organic content from platforms like TikTok and Instagram, so sales are often dependent on content and time spent creating and improving it rather than advertising costs, the fact remains: email automations help you sell more for little increased effort.

Stan Store calls its email automations that follow purchases a ‘flow’. It also offers email broadcasts: emails that go out to your list at a time you choose. This might be something like a weekly email you send your list.

If you are already making online sales but not yet using email, I’d suggest moving up to the Stan Store Creator Pro to take the next step.

Click here for a free 14-day trial of Stan Store.

FOURTH QUARTER SUCCESS PLAN FOR SERVICE BUSINESSES (UPDATED FOR 2023)

FOURTH QUARTER SUCCESS PLAN FOR SERVICE BUSINESSES (UPDATED FOR 2023)

The fourth quarter of the year is the time when service businesses can hit their yearly goals, even if they’ve not been on target earlier in the year. With Black Friday / Cyber Monday, holiday spending and end-of-year budgets all in the mix, the rewards can be great, but you need to be prepared.

To help you make the most of the fourth quarter, here are some steps you can put in place to maximise your sales and avoid overwhelm, so that when the holidays start, you can relax and enjoy a break.

REVIEW EXISTING CLIENTS AND COMMITMENTS

CLIENTS: The first step in getting ready for the fourth quarter is to look at your existing workload and commitments. Check the client work you already have booked in or that is likely to book. Contact potential clients who have said they want work done at some point and let them know this is their window to book in with their deposit before the year ends. Given you are about to launch promotional plans, your availability is likely to become extremely limited and your clients will appreciate giving them a heads-up now so they can plan too. You might even add in an early bird bonus to galvanise them.

CALENDAR: Also look at your calendar for personal commitments. Now would be a good time to check with family and others in your household about their expectations for the fourth quarter, especially plans for late December and into the new year.

PERSONAL: Are there any tasks you need to do – either personal or business – that you want to complete before the fourth quarter to have them out of the way? This could be anything from a dental check-up to bringing your paperwork up to date. Think of it as clearing the runway!

The goal of this is to assess your workload and to proactively manage your clients and maximise your revenue from existing clients.

YOUR CALENDAR AND DEADLINES

Now you’re going to find out where the other ‘edges’ are in your fourth quarter and define some of your own.

DEADLINES

  • Check with your main suppliers, delivery firms or any other businesses you work with on their holiday deadlines. Put them in your calendar.
  • Based on these, set your own client deadlines with time for you to do your work and including a cushion to cover epic courier failures, mistakes and illness. Add these to your calendar.
  • Tell existing clients about your deadlines, preferably everywhere: social media platforms, social media profiles, newsletters or a one-off email to current clients.

BLACK FRIDAY / CYBER MONDAY DATES

Black Friday 2023 is Friday November 24. Mark this and Cyber Monday on Monday November 27 on your calendar.  Even if you don’t run any Black Friday promotions, this period affects spending patterns, social media ‘noise’ and ad costs, in the 10 days or more leading up to this promotional long weekend.

PLAN THE FOURTH QUARTER

Now that you know the landscape for the final three months or more of the year, you can plan. Big picture planning for most small service-based businesses is best on a few sheets of paper so you can see how everything fits together. I’ve designed a free printable planner of Q4 for 2023 which you can DOWNLOAD HERE. (No email needed).

Choose the promotions you’re going to run, if any. You may already be close to fully booked (go you!) and your main job here is to manage client expectations. If not, then look at your financial goals and plan one or more promotions that could meet those goals, given your availability.

For instance, if you are a yoga teacher who is going to run a Black Friday offer on yearly online class memberships, you might team up with a local artist to create a limited edition yoga mat: those signing up for the year receive one. To do this, you would need to find an artist, set up the commission and have at least one yoga mat printed so that you can check quality and use it to promote your offer. Then you promote it for a week or two leading up to Black Friday.

There are a HUGE number of advantages to being this organised.  For a start, you’re so much more likely to hit your revenue goals. You’re less likely to be overwhelmed and it means you can take advantage of early bird specials or bulk discounts on printing marketing pieces or telling the local newspaper about your yoga mat commission and arranging a photo shoot of you, the artist and the yoga mat.

SUPPLIES CHECK

What are all the supplies you could need for this quarter? Check printer ink, sticky tape, Sharpies, bubble wrap, brown paper, labels, scissors, batteries. Either check everything now and order or make a note on your calendar when you are going to do this.

If you usually give your suppliers a little extra something at Christmas, now would be a good time to schedule that, perhaps even using Black Friday discounts.

Ditto, if you send holiday or New Year cards, schedule in time for those which could include: planning, shooting, designing, ordering, writing and addressing.

INBOX CLEAR-OUT

An inbox is not a task list. So if you have hundreds or thousands of emails in there that want actioning, move them to a sub-folder so you don’t get drawn in every time you go to your inbox.

Going forward, you’re going to empty your inbox daily Monday to Friday or whatever your business week is. Check your inbox between one and three times a day and close it at other times. This will allow you to concentrate on the big chunks of work you need to get through without email being a distraction.

Answer anything that you can do inside a couple of minutes and for anything that will take longer, turn it into a task. Copy and paste the relevant piece of the email to the task. If you have a system that links emails like LightBlue or Daylite, that’s fabulous.

Once you’ve either replied or turned the email into a task, file the email in a sub-folder. Given that you can search for the email by content or sender, you could just have one sub-folder for ‘dealt with’ emails.

This system of handling email is based on David Allen’s Getting Things Done. It’s a fabulous book for managing your business and life generally – perhaps a holiday read?

You also need to go through your current inbox for the past month or so and triage it: either respond inside a few minutes or turn into a task. You do not want one of these coming back in a few weeks to trip you up when you’re at your busiest. Schedule your triage session in your calendar in the next few days if you can’t do this today.

BEING EFFICIENT

When you’re planning your client projects, it can be useful to keep the notes and thoughts for each project in a separate folder. Breaking down projects helps prevent overwhelm and keeps them on track.

For instance, ‘do album’ may include:
– Request favourites from client / choose favourites
– Import image folder into album design software
– Check size of album + number of pages
– Design album
– Export design as double-page spreads
– Resize spreads and save for web
– Upload to online review software, write intro blurb, publish.
– Email client with link, next steps and album deadlines.

For sets of repeating tasks such as the steps in designing an album, it can be helpful to keep a list of them which you print and tick off. Electronic task managers can have their own versions of this; for instance, Daylite has activity sets.

Although you may know all the steps, remembering them in the right order can take up space in your head that you may want for other things.

GETTING HELP

If it looks as if you have too much on your plate, there are a few things you can do.

One is to truly look at how efficient you are. For instance, designing albums and making album changes all on one day is more efficient than doing an hour a day for the week. This is because when you switch context between different tasks, it takes us time to adjust from one to the next.

This means that a one-minute email in the midst of album design is more like a five to 10-minute email as you lose your train of thought on the album. There is also something intrinsically rewarding with getting something as complex as an album design done in just one or two concentrated sittings without distractions.

If you are being efficient, then what support could you get? Concentrate on removing or reducing tasks that suck your willpower. For one person, this could be using social media hashtags, for another, it could be the thought of what to cook for dinner. Social media management or food boxes with recipes such as Hello Fresh might help.

Also keep in mind services such as Fiverr and Upwork for online business tasks and Helping Hands and local teenagers/parents to deal with physical ones such as packing orders and post office runs. Try to get your support set up before you need it.

Schedule time in your calendar for you too. This includes time off, family/friends time and workouts.  You can download a free printable planner of your 2018 fourth quarter I’ve designed just for you – no email needed HERE

NEXT STEPS

You should now have a calendar with important dates and deadlines and a set of projects, each of which contains tasks. These two pieces can help you stay on top of this quarter like a boss. Check your projects each week – it will probably take you less than 30 minutes – to make sure that everything is progressing as it should be: clients or suppliers have responded to emails and nothing you were meant to do has fallen through the cracks.

We’re all human and things WILL get lost along the way, but the weekly checks will bring you back on course quickly and help you plan your tasks for the week. Don’t forget, you can download a free printable planner of 2023 fourth quarter I’ve designed just for you here. 

I hope this helps you plan your fourth quarter success, staying sane and delivering a great service to your clients.

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