7 REASONS TO CREATE A SOCIAL MEDIA SCHEDULE AND CHANGE YOUR LIFE

If you’ve ever ever struggled to post regularly on Instagram and Facebook or regard planning as something a creative avoids, here are seven reasons to create a social media schedule and change your life. CONSISTENCY - WHICH HELPS BUILD YOUR BUSINESS Posting...

LOCAL MARKETING USING INSTAGRAM: IT’S EASIER THAN YOU THINK

Local marketing using Instagram is easier than you think! Here are three simple tips to get you in front of potential clients in your local area. WHY DO LOCAL MARKETING WITH INSTAGRAM? With Instagram allowing us to reach anywhere in the world, why would it be...

HOW TO REACH MORE PEOPLE ON FACEBOOK

It’s what we want for our business: knowing how to reach more people on Facebook for free. From when we first build our business page and every month after that. Here are some pointers about increasing your organic reach on Facebook. It’s frustrating, isn’t it, that...
WHAT TO PUT IN YOUR INSTAGRAM BIO LINK

WHAT TO PUT IN YOUR INSTAGRAM BIO LINK

What to put in your Instagram bio link takes on critical importance given that you can't put clickable links in Instagram posts. So here some pointers on making the most from the one clickable link you have. What? Instagram only gives me one link in my bio? Yes,...

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THREE WAYS YOU CAN BOOK WEDDINGS FROM INSTAGRAM

THREE WAYS YOU CAN BOOK WEDDINGS FROM INSTAGRAM

If you're a wedding photographer wondering how much leverage you're getting from Instagram and if it's really worth it,  here are three ways you can book clients from using Instagram. It might seem you should have Instagram nailed, right? After all, you have great...

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GREAT LIGHT FOR FOOD PHOTOS

GREAT LIGHT FOR FOOD PHOTOS

One of the key things for food photography - if not all photography - is great light. So what is great light for food photos and how do you get it when you’re taking food photos in your home using window light? In one word: diffusion. It’s so good that even if you’re...

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HEALTHY FOOD HASHTAGS FOR INSTAGRAM

HEALTHY FOOD HASHTAGS FOR INSTAGRAM

  Let's talk for a moment about healthy food hashtags for Instagram - and in fact, all food hashtags for Instagram. We're going to look at some of the most popular food hashtags and how to find the hashtags that will work best for your food, nutrition...

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How to shoot food stories

How to shoot food stories

Stories are the way that we humans connect and remember things, so knowing how to shoot food stories is an essential skill for food photography. There are three key elements in how to shoot food stories: 1. Time 2. Place 3. Transformation How we put these three...

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5 REASONS TO GO MANUAL WITH YOUR FOOD PHOTOGRAPHY

5 REASONS TO GO MANUAL WITH YOUR FOOD PHOTOGRAPHY

To go manual with your food photography seems to be an area avoided by many food bloggers. But the truth is that because you’re shooting in controlled conditions, using manual is actually easier. No, really. The auto settings on your camera are AMAZING. If you’re...

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HOW TO FIX BLUE PHOTOS

HOW TO FIX BLUE PHOTOS

Do your food photos seem a bit blue or yellow? Are your whites not white? Let’s look at how to fix blue photos in LightRoom and prevent it from happening again. HOW TO FIX BLUE OR YELLOW PHOTO CASTS It’s easy to fix photos with a yellow or blue cast on them in...

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HOW TO TAKE SHARP FOOD PHOTOS

HOW TO TAKE SHARP FOOD PHOTOS

Sharpness is one of the things that food bloggers regularly want to improve in their photography. Sharpness is also a blanket term for several issues, so let’s have a look at those and help you get sharp food photos. SHUTTER SPEED / CAMERA SHAKE One of the first...

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Food photography backgrounds

Food photography backgrounds

One of the challenges of taking great food photos is creating a distinctive look or style. So today we're going to look at painting your own food photography backgrounds. Many of the food photography backgrounds you might buy are either vinyl or wooden planks, which...

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Divide + conquer: the low-stress food shoot

Divide + conquer: the low-stress food shoot

There’s a LOT going on when you’re shooting for your food blog. And there’s a tiny window to get it all done. So here’s one technique to take that pressure off and give you a low stress food shoot. Divide and conquer. Yes, that battle strategy is just perfect for your...

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