Facebook header size – the perfect pixels for desktop and mobile in 2021

Facebook header size – the perfect pixels for desktop and mobile in 2021

If you’ve ever wondered how big to make your Facebook header or found your uploaded photo looking pixelated, here’s the complete guide to the perfect Facebook header size and making sure it works across desktop and mobile in 2021.

FACEBOOK HEADER DIMENSIONS IN 2021

The Facebook header size is 820 pixels wide by 312 pixels high on desktop and 640 pixels wide by 360 pixels high for mobile. Given that you can only upload one image to your Facebook page, make it the desktop size and put all essential parts of your image, text or graphics in the centre of your header.

This means that although the far left and far right of your header image will be cut off for mobile viewers, they will still see everything they need to.

Here’s what that looks like:

Facebook header size showing the safe area that is visible on mobile and desktop.

There’s just one trick to keep in mind: because some people will see the page on a high-resolution retina screen, you might like to double these dimensions so that your images remain clear and crisp. For the retina screen option, your Facebook header size is 1640 pixels by 624 pixels.

BEST FORMAT FOR FACEBOOK HEADER

Facebook suggests that the fastest loading header image is a JPG file that is less than 100 kilobytes. For header images with your logo or text, you might get a better result with a PNG file. If getting the exact colours right is important to you, Facebook also suggests using the sRGB colour space.

HOW TO CREATE YOUR FACEBOOK HEADER

You can simply upload a photo that is the right dimensions and you’re done. You might also choose to add your logo and/or text that explains more about your business or what you currently have on offer.

To create either option in the correct size, you need some kind of photo or graphics editor. My favourite for this is free online graphic design tool Canva. It has built-in Facebook templates and it’s easy to compare layout variations with one-click layout duplication.

KEY FEATURES OF A PERFECT FACEBOOK HEADER

Ideally, you want your Facebook header photo to tell the complete story of your page. If you’re a wedding photographer, you want a photo of you working with a couple on their wedding day, so you’re visible. Simply having a photo of newlyweds says ‘wedding’, but could also be promoting a make-up artist, florist, venue, planner or dress designer.

You want your photo to be super clear because Facebook users are often scrolling quickly on their phones while they’re out and about. You only have a few seconds to make it clear what you offer and most of the time, on a small mobile screen.

The same applies to text or a logo. Use up to five words and be aware that a logo with writing may not be clear, especially if it’s in a script font or contains unfamiliar words that the eye doesn’t recognise in a quick scan.

Use your branding colours and fonts if possible. It helps existing fans of your business recognise you and helps build brand recognition for those who are new.

WHERE TO FIND PHOTOS FOR YOUR HEADER

The best photos for Facebook are authentic ones – some would say ‘messy’ or believable, rather than perfectly taken, photoshopped commercial images. Your clients might share perfect examples of this with you, using your product or sharing how they benefitted from your services. Just get their permission! This is also known as user generated content or UGC.

If you are going to use stock images, try to avoid the very common ones that have been seen multiple times across other businesses, especially those from free stock sites. If that’s not possible, then take a little time to think of less common search terms. For example, look for ‘designer-makers’ rather than ‘creative business owners’. And do spend some time scrolling through the search results rather than picking one from the very top – it makes it less likely that the photo you choose is already familiar to your page visitors and associated with other businesses.

Also, make sure your header fits Facebook’s terms. This means avoiding misleading claims, swearing and being appropriate for all ages as the page is open to everyone on Facebook.

That’s everything you need to create a Facebook header that works flawlessly across desktop and mobile and clearly shows what your business has to offer in a few seconds. I hope it’s useful.

HOW TO CREATE A SOCIAL MEDIA SCHEDULE IN FIVE EASY STEPS

HOW TO CREATE A SOCIAL MEDIA SCHEDULE IN FIVE EASY STEPS

If you want to learn how to create a social media schedule so you can be consistent on platforms such as Instagram, Facebook and Pinterest, here are the five easy steps you need to take. If you want any further reasons for creating a social media schedule, that’s explained in the last blog post about why you need one.

1. CHOOSE YOUR PLATFORMS

You have limited time, so choose the platforms that are giving you the most return on your time and resources. Review these every quarter, to make sure that they’re still working for you and to check if you need to change anything about your posting schedule or content. If you want to leave a platform, you can explain in your profile and/or a pinned post that all your latest news is now on Instagram or Facebook or wherever you are active. If you’re just starting out and have no idea which platforms to choose, have a word with a couple of your clients and see what platforms they’re on. Also bear in mind that photographers deal in the visual, so you may be better off with visual-centric platforms such as Instagram, Facebook and Pinterest, rather than podcasts and Twitter.  

2. CHOOSE YOUR SOCIAL MEDIA POSTING SCHEDULE

Choose your social media posting schedule based on what you want from it. Someone wanting to build a Facebook page to 1000 fans inside a few months might post two or three times a day; someone who just wants their Facebook page to look up to date for visitors might post once a week. Start out with the minimum viable posting schedule for each platform if you haven’t been able to post consistently until now. Better to start out slowly and make sure it’s sustainable for you than to crash and burn. You can always increase your posting schedule later. Your schedule is also reliant on you creating content. As a photographer, you’re ahead of most in having a selection of professional photos to choose from. But if you’re including video in your scheduling, you still need to create and edit that. Make sure that you have enough time in your schedule to curate and create social media content including captions and hashtag research. If you don’t have enough time to create all the content and/or schedule it, you could hire a social media manager to do some or all of it for you. They may also be able to provide a strategy for you.  

3. WHAT TO POST – YOUR CONTENT

Well, photos, obviously. And video if at all possible. Facebook and Instagram stories are perfect for vertical video that you’ve shot yourself and looks a little messy. The buzzword is ‘relatable’ – the kind of video anyone could shoot – the antithesis of corporate or polished. Think about your audience and what would be useful to them – that’s what is most likely to get most engagement. You can vary the format too: for Facebook, this can mean Lives, memes, gifs and questions. Think of this as a bit of a science experiment: try lots of things, look at what is most engaging for your audience and do more of that.  

4. CHOOSE YOUR SCHEDULER

A scheduler can make or break your social media posting. Sure, you still have to engage with your audience, but schedulers mean your content goes out when it should. For Facebook, I recommend its own native scheduler. It keeps Facebook happy, by which I mean you are staying on Facebook which it likes, and is easy to use. You can find it on your page’s publishing tools just below published posts. For Instagram, Planoly and Later both have paid and free schedulers, which cover up to 30 posts a month. If you have an Instagram business account connected to Facebook, both services will post single images automatically for you. For many people, that’s enough. HootSuite will also do the job, just not as visually. For Instagram Stories, it’s a bit trickier. Although you can plan your Stories in Planoly, Later and a number of other schedulers, you need to post Stories at least partially manually. So when scheduling, you want to think about when you’re available to post.  

5. KNOW WHEN TO POST

The best times to post your social media content are when the highest number of your followers are online. You can check this on Instagram in your insights / audience, assuming you have a business account. On Facebook, it’s a similar story. Go to your page insights / posts / when your fans are online. Pinterest (no, technically not a social media platform, but useful to include here as it helps amplify our marketing messages) does not have a ‘good’ time of day to post, but it does like daily posting of new content. So that’s how to create a social media schedule for your business or blog. When you set it up, it can help you be consistent and totally on top of your schedule through batching and your scheduler.  

JUST ONE MORE THING …

If you’re a visual thinker or want to have a bird’s eye view of all your platforms, you can use a spreadsheet such as Google sheets or my new favourite AirTable. The basic version is free and more than enough for a social media scheduler, although I upgraded, for some of the extra capabilities including watching my posts change colour when I’ve created and scheduled them. There are even social media templates you can find in the Universe section.
7 REASONS TO CREATE A SOCIAL MEDIA SCHEDULE AND CHANGE YOUR LIFE

7 REASONS TO CREATE A SOCIAL MEDIA SCHEDULE AND CHANGE YOUR LIFE

If you’ve ever ever struggled to post regularly on Instagram and Facebook or regard planning as something a creative avoids, here are seven reasons to create a social media schedule and change your life.

CONSISTENCY – WHICH HELPS BUILD YOUR BUSINESS

Posting consistently helps humans and Google return to your content again and again. We humans like to know you’re going to entertain or inform us regularly, just like your favourite Tuesday night TV show. And algorithms like us sharing new content regularly too – that’s Google, Facebook, Instagram and Pinterest right there.

So consistency is possibly the best reason to create a social media schedule – in one fell swoop, you can please your visitors / potential clients, Google search and your social media platforms.

YOU CAN BE STRATEGIC WITH YOUR SOCIAL MEDIA POSTING

When you have a plan, you can be strategic in your posting. You can deliberately post your best work, captions and hashtags based on how posts have performed in the past.

Compare that to last-minute posting, where your photo may not be a great choice, your caption is rushed and you probably haven’t been that careful to figure out the best hashtags or tagging other accounts.

SCHEDULING MAKES SUCCESS EASIER TO MEASURE

When you’re posting at the same frequency over time, you’re able to analyse your successes more easily. For instance, you can compare website traffic numbers month on month in Google analytics, knowing that your blog post and social media frequency is consistent, so any changes in traffic are related to particular posts or other reasons.

The same goes for analysing your success on social media platforms. Consistent posting allows you to compare weeks, months or quarters with each other and spot trends.

For instance, Instagram photos are getting less traction than they did previously for many, because of the rise in Instagram Stories. If you were watching a drop in engagement or reach with regular posts, you could try varying your posting schedule, content or add in Stories to stop that slide. If you aren’t posting consistently, it is far more difficult to see these trends or blame them on your posting.

YOU CAN COAST THROUGH BUSY PERIODS

With all of your social media planned, you can schedule ahead – or at least plan ahead so you know what you’re posting and when. Even if you haven’t shot or processed a wedding yet, you can plan your usual ’just one’ or ‘sneak peak’ alongside your other content.

It also helps you spot dry patches, when you might not have much new content. You could take this opportunity to shoot some styled photos of your latest sample albums or other products for using on social media and your website. You could use client testimonials to create styled graphics in Canva or Photoshop.

You can schedule out content several months in advance, which is likely to cover your busiest time of year. Can you imagine your peak summer time without having to even think about what to post?

A SOCIAL MEDIA POSTS SAVES YOU TIME

One of the main reasons photographers give for not posting consistently on social media platforms or blogging is that they don’t have time. Here’s the good news: a social media scheduler can save you time.

Here’s how:

When you use a social media scheduler, you can batch your content. That’s all of your Instagram grid content for June, for instance. Perhaps you go into Lightroom, choose 12 photos for four weeks of posting three times a week. Export. Upload into your scheduler, schedule and write the captions.

Then you might research three new sets of hashtags that cover the three areas those photos cover and you add those. That’s a month COMPLETELY FINISHED!

By batching your content, you’re being super efficient, cutting the number of times you context switch or change your focus between each step.

If you are sceptical about the time saving of context switching, time yourself scheduling out one month as detailed above and then scheduling out another month one post at a time.

YOU KNOW WHEN YOU’RE DONE

Who doesn’t like that smug feeling you get when you’re totally up to date with your processing, even if it only happens once a year? Well, it’s kind of the same when you’re done scheduling your social media posts for the week, month or quarter. (Yes, some people really are that organised – almost weird, huh!)

If you choose to post a certain number of Instagram photos, Stories, Pinterest pins, blog and Facebook posts and you do this all at once for the month, you’re done for another 29 or so days. All you have to do in the meantime is engage on your platforms.

If this is already you, high five! If not, this is what you could have for yourself with a social media schedule.

BE ON TOP OF IMPORTANT DATES

Knowing important dates such as Mothers and Fathers days, Easter, Black Friday and local school holidays can be key for photographers to maximise their sales and profits.

If you’re a portrait photographer, you may plan months in advance for promotions for some of these dates. This might start with a model call on social media platforms for promotional photos or asking your audience what kind of studio set-up they would like for a portrait series.

If you’re a wedding photographer, you might run promotions for past clients for particular dates such as Mothers Day with reprints, albums, photo jewellery or other products.

Being this organised can have other benefits. If you’re this organised with your social media, chances are, you’ll be planning any printed collateral such as flyers or brochures. Plan that far enough ahead and you’ll avoid express shipping fees or save with long turnaround times.

So there are seven reasons to create a social media calendar. Convinced? Would love to know your thoughts if you’re not. Next week, I’ll be going into detail on the essentials of building a social media schedule, so stay tuned.

HOW TO REACH MORE PEOPLE ON FACEBOOK

HOW TO REACH MORE PEOPLE ON FACEBOOK

It’s what we want for our business: knowing how to reach more people on Facebook for free. From when we first build our business page and every month after that. Here are some pointers about increasing your organic reach on Facebook.

It’s frustrating, isn’t it, that when you first create your business page with a profile photo, banner, story, opening hours, address and ALL the details, that there isn’t a choir of angels and fist bumps all round when you finish.

Chances are, there are crickets. Or tumbleweed. Take your pick.

So you ask your Facebook friends, many of whom are photographers, to like your page. And because they want to be good friends, they ‘like’ your page. But they are, in the main, not likely to want to know more about your latest offers or shoots.

So they may unfollow you or because they don’t engage in your content, Facebook stops showing them your posts. It’s easy to blame Facebook for the lack of visibility, assuming it wants you to pay to be seen.

But think of this from Facebook’s point of view. It wants people to stay on its platform for as long as possible. The more time people spend on it, the more ads they can be shown and the more money it can make.

To do that, it needs engaging content. If you can provide that, Facebook will prioritise your content.

For example, imagine that you share a favourite photo from a recent wedding or portrait shoot on your page. You email your client and let them know that your favourite photo from their wedding/shoot is on your page with a link to it and and invite them to tag themselves in the photo and share with their friends.

If they do this, your photo is most probably going to get likes, comments and possibly shares. You look good, your client looks good and Facebook gets what it wants – engaging content.

Now imagine that you share a link to your latest blog post on your website. What’s the likely reaction to that from your page fans? Clicking off Facebook onto your website?

You can see where this is going, can’t you! Facebook not wanting to show that post to anyone because it takes them off its platform.

The same goes for sharing a Vimeo or YouTube link. It’s taking people away from Facebook, which it doesn’t like. So if you want to share a video, upload it to Facebook.

If you really want to share a blog post to your page, know that it isn’t as likely to be shown as much as a piece of native, engaging content.

The lessons to learn here are to have as many of your ideal fans liking your page rather than besties, as they’re the ones most likely to engage with your content and to share natively on Facebook.

You can max out your visibility by posting regularly. By regularly, we’re talking perhaps three times a week to twice a day. Try different frequencies and see what works best for your page and audience.

You can see engagement by looking at Published Posts under Publishing Tools on your page. It shows reach – how many people saw your post – and Clicks/Actions – meaning likes, comments, shares and saves,

By posting engaging content on your page and encouraging clients and potential clients to engage, everyone wins. You win, having your Facebook content seen by your fans, Facebook wins because it’s keeping people on its platform for longer and your fans win because they’re seeing content they want to see.

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