How to build an email list without a website


When you’re just starting your business, you’re often told to build an email list using a website sign-up form and a ‘freebie’. But what do you do if you don’t have a website? Here’s how to build an email list without a website, even if you aren’t great with tech.

This page includes affiliate links. If you click and purchase or sign-up, I may receive a small commission at no extra cost to you. I recommend only those tools I have tested and like.


With social platforms changing their algorithms 24/7 and Google updates cutting website traffic for many, it’s never been more important to have an email list that you control.

I subscribe to a number of email newsletters that talk about SEO and website traffic, as part of keeping up to date with the marketing landscape. And all, in the last six months, have spoken of large drops in their website traffic, with expectations that these will continue as Google continues its mission to keep as many searches as possible on its own platform.

TikTok and Instagram – two of the most active platforms currently – announced major changes in the first two months of 2024. TikTok now wants longer, horizontal, high quality videos. Presumably this is so it can run ads in the spaces above and below the main video, for monetisation. Instagram appears to be prioritising photos in the form of carousels, as it tests them in the Reels feed, following the success of carousels on TikTok.

As a business owner, you can’t afford to leave all your marketing and sales in the hands of social platforms or Google, where one tweak or failing to move with the times could decimate your leads and sales.

You need an email list of people who are interested in you and what you have to say, who you can continue to speak to, even if Google and the socials hate you.

Click here for a free 14-day trial of Stan Store.



An email list is a collection of email addresses and other personal details from people who have given you permission to email them. The list is kept inside an email marketing tool such as MailChimp, MailerLite or Stan Store.


You build an email list using a sign-up form, usually with an incentive in return, such as a discount voucher or a valuable download like a workbook, spreadsheet or template that your ideal clients would want. Potential clients or buyers add their email address and often their name to a sign-up form, so that they can receive the voucher or other download.

Traditional marketers will suggest adding this sign-up form to your website, but what happens if you don’t have a website or when you do have one, but most potential clients or buyers contact you on your social platforms?

This is when Stan Store comes into its own. Stan Store is a multi-functional platform that allows you to collect emails in your own link in bio. From there, you can send emails in the form of ‘blasts’/newsletters or follow-up emails if you’re on its Creator Pro level. On the Creator level, you can use Zapier or built-in integrations to send the email details to your email marketing tool, to use it for sending emails. If you would like to try out Stan Store for free for 14 days, here’s the Stan Store LINK.


This is the subject for MANY blog posts, but to start, make sure you deliver the freebie or voucher in your first email, so they have what you promised. After that you might introduce yourself and how you can help them, as well as what to expect from you. Are you going to email them every day with insane value (some people do!) or do you email every ‘so often’, when you have something to say?

Whatever your style, once you have your list of people, treat them like your most valued guests. They’ve committed to you by sharing personal details including their email address and it’s over to you to send the very best insights and help to them.

Click here for a free 14-day trial of Stan Store.

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