Knowing how to choose the best board names on Pinterest in 2021 is an essential part of being found on the SEO-based platform, alongside creating the best pins and best strategies. In this article, we’ll be covering everything you need to know about naming Pinterest boards so you get more re-pins and traffic.

HOW DO I START A BOARD ON PINTEREST?

You start or create a board on Pinterest in three easy steps. These are:

1. Making sure you’re logged into Pinterest, click on your profile photo on the top right-hand side. This will display your boards.
2. Click the + button on the right-hand side and select ‘create board’ from the dropdown menu.
3. Name the board, choose if you want to make it secret and press the red ‘create’ button. You’re done!

How do I start a board on Pinterest screenshot from Pinterest showing how to press the + button and create a new board for your account.

WHAT SHOULD I NAME MY PINTEREST BOARDS IN 2021?

Your board names on Pinterest should use  words that people are already searching for inside the app, so that your board has the best chance of being found. You can find out the best terms – often called keywords – by searching yourself and seeing what Pinterest suggests for you.

As an example, if I put ‘yoga tips’ into Pinterest, there are suggested terms just below including ‘for beginners’, ‘for beginners 30 day’ and ‘for beginners flexibility’. I can also see a range of pins below these suggestions. In the drop-down menu on the right-hand side of the search bar, you can also set it to ‘boards’ and see what boards are called ‘Yoga tips’. There are a LOT of results!

So while you CAN name your board ‘Yoga tips’, it’s going to be difficult to set it apart from all the other boards with the same name. If you niche down more in the name, perhaps with ‘Yoga tips for beginners’ as Pinterest suggested, that would help beginners find your board.

To target more advanced yogis, you might type ‘Advanced yoga’ into the search bar, which will suggest terms like ‘advanced yoga flow’ or ‘advanced yoga poses names’. If your board names on Pinterest are these more niche terms, they’re more likely to be found and your pins are more likely to be re-pinned and clicked on.

HOW LONG TO MAKE A PINTEREST BOARD NAME

A Pinterest board name can be up to 50 characters long. You want the most important words at the front, because those are the ones that will show on your profile or in a search for boards.

Here’s what that looks like:

HOW MANY PINTEREST BOARDS CAN YOU HAVE?

You can have up to 500 Pinterest boards including secret boards and group boards you didn’t create. Secret boards are those that only you and other Pinterest users you invite can see (Pinterest calls these other people ‘collaborators’). Group boards are public boards that have more than one person able to add pins.

HOW TO WRITE GREAT PINTEREST BOARD DESCRIPTIONS

You have 500 characters for your Pinterest board descriptions. That gives you room to describe clearly what your board is about, using keywords near the beginning of the description. These can be a mix of popular, broad keywords and long-tail phrases. Long-tail phrases often start with ‘how to …’ or ‘how can I …’.

Mention if the board serves a particular niche, such as Etsy sellers or what transformation they can expect eg ‘learn how to take your own product photos’. Use keywords you found when searching Pinterest for your board names. Although writing a board name in capitals can make it appear bolder, it’s also more difficult to read, so using upper and lower case text is best. 

HOW TO EDIT A PINTEREST BOARD

Edit a Pinterest board by:
1. Clicking on your board to open it and selecting the three dots for board options. It will show you an option to ‘Edit board’.
2. Here, you can change the board name, board cover, description, collaborators, make it secret, show pins inspired by the board in your home feed or delete the board.
3. Click the red ‘Done’ button to save your changes.

HOW TO CREATE PINTEREST BOARD COVERS

You can manually assign one of your pins as the board cover or Pinterest will choose a pin itself. This means you can make a board cover graphic and pin it to the board. Give it the board URL as its link.

Once you’ve saved the pin to your board, edit the board and choose ‘CHANGE COVER’. Choose the pin you have just saved as the cover. The pin you have chosen as a cover will usually appear as a square

The jury’s out as to whether this has an impact on gaining followers or repins, but speaking for myself, if someone has gone to the trouble of creating board covers, I’m more likely to think they’ve curated pins with some extra thought as well and am more likely to look at their content and follow them.

HOW TO ORGANISE PINTEREST BOARDS

Arrange your boards on your profile in a way that works for you. Pinterest offers automatic arrangements based on the alphabet or showing boards in order of boards where you saved your last pins. A third way is manual – you drag and drop your boards in exactly the order you prefer.

You can set which of the three options you want by looking at your boards and finding the ‘settings’ icon with two circles on two lines. Click on this to select your option.

I recommend you choose the drag and drop option, putting the most important boards for your ideal clients first. Click on a board and drag it to a white space between other boards. The first board will automatically contain all your pins or all saved products. You cannot move this board.

How to rearrange Pinterest boards with drag and drop.

HOW MANY SECTIONS CAN A PINTEREST BOARD HAVE?

Pinterest boards appear to be able to have unlimited numbers of sections. You can have at least 20 sections in a Pinterest board, which should be more than enough for one board.

HOW TO DELETE A PINTEREST BOARD

You can delete a Pinterest board in three easy steps. These are

1. Making sure you’re logged into Pinterest, click on your profile photo on the top right-hand side. This will display your boards.
2. Move your cursor over the board you want to delete. An option to edit with a pencil icon will appear.
3. Scroll down the board editing options and click on ‘Delete board’. Click the red ‘Delete forever’ pop-up button that appears.

WANT TO UPGRADE YOUR PINTEREST ACCOUNT?

To upgrade your Pinterest account easily and quickly, I’ve created this set of Pinterest pin templates you can download and be using in minutes inside online design tool Canva. The set of 31 minimal pin designs opens in one click inside your Canva account. All the fonts and design elements contained in the pin templates are free, so you don’t need the pro version. Just add your brand colours, drop in your own photos and swap the fonts/text and you’re done!

Pin It on Pinterest