Knowing the best day and time to post on Instagram is an easy way of maximising the chance of our followers seeing our posts – which is what we all want!

Instagram’s photo and video platform is the second most engaged social media platform after Facebook with more than one billion monthly active users. More than half of them log in at least once a day and for an average of almost half an hour a day.

With so many people active on the platform, it’s no wonder we want to be seen by new potential clients as well as staying in touch with our existing followers.

HOW TO FIND OUT THE BEST DAY AND TIME TO POST ON INSTAGRAM

Although there are general statistics for Instagram users worldwide for the most popular times and days, you need to find out exactly when YOUR followers are online so you can post when they are. Posting on Instagram when your followers are online is proven to help you reach more followers and get more engagement.

My favourite way of finding out the best time and day to post on Instagram is the Instagram app itself; you’ll need a business account or creator account. I’ve also used a free app called WhenToPost, but prefer not to have an additional app on my phone if it’s not needed.

HOW TO USE INSTAGRAM TO FIND OUT THE BEST TIME TO POST ON INSTAGRAM

In the app, click the top right hand side where there are three horizontal lines. Select Insights (the icon looks like a graph) and choose Audience. Scroll down to the Followers section. It shows you a graph for each day with the followers online shown in three-hour blocks. Choose the most popular times for your posts. You might also chose not to post on some days if your followers are not online much then.

You can go deeper and see which countries your followers are in, checking on their local time zones and how their use of Instagram fits in with their day. For instance, they may be on Instagram before and after work. You may want to test different content in the mornings and evenings.

HOW TO USE WHENTOPOST APP TO FIND OUT THE BEST TIME TO POST A PICTURE ON INSTAGRAM

Download the Whentopost app (blue and green graphic with a clock) and connect your Instagram account. It will show you the three best times to post today, the next best time to post and best times of the week in graphic form. Click on each day to be given the best three times that day for posting. It’s that simple!

WHY DOES IT MATTER WHEN MY FOLLOWERS ARE ONLINE?

It matters that you post when your followers are online because it feeds into Instagram’s algorithm, which decides who sees your content. Factors that influence who sees your content include past engagement with your account, the engagement of others with your content and or ‘new’ content. The more someone has engaged with you with likes, shares, saves, comments and messages, the more likely it is they will see your new content.

HOW CAN I REMEMBER ALL THE BEST DAYS AND TIMES TO POST?

Most people can’t remember the best days and times to post, so make a note of them in your social media scheduler that you can refer to when scheduling your posts. It’s probably worth checking the times monthly to see if any of your times need to change.

Once you know the best day and time to post on Instagram, you can schedule out your posts at those times and add in other content such as Instagram Stories for the times in between.

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