Stan Store email automations: how to unlock income on repeat

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Email automations are a big deal. Established e-commerce businesses know they can make more money when they can stay in touch via email: why else would there be pop-ups offering ‘10% off’ in return for your email every time you visit an online store! This is why Stan Store has email automation in its top tier Creator Pro.

Let’s start with the Stan Store basics: at its core, Stan Store is an online sales platform you can use to monetise your social audience. It enables you to sell digital downloads, host online courses, book calendar meetings and deliver a free download (often known as a freebie or lead magnet). This comprehensive set of functionality is available on both Stan Store levels: Creator or Creator Pro.

Creator Pro also includes options for email automations, payment plans, upsells, order bumps and sales funnels – advanced options for making more income, once you have your digital online business established.

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WHAT IS AN EMAIL AUTOMATION?

An email automation involves one or more emails being sent when triggered by an action from someone on your email list. Stan Store email automations are triggered with a purchase. Luckily, Stan Store has a built-in series of five draft emails to send to buyers over three days to prompt an upsell – buying an additional product or ‘next step’ using a discount code.

Upsells like this are based on studies that show that existing customers are more likely to buy from you again and that customer retention rates are key.

Although most of the studies quoted date from 20 to 30 years ago, more recent data from Hubspot shows that marketing costs to acquire customers are increasing.

Stan Store email automation diagram or email flow for increased income.
While many using Stan Store today for e-commerce may be gaining their customers through organic content from platforms like TikTok and Instagram, so sales are often dependent on content and time spent creating and improving it rather than advertising costs, the fact remains: email automations help you sell more for little increased effort.

Stan Store calls its email automations that follow purchases a ‘flow’. It also offers email broadcasts: emails that go out to your list at a time you choose. This might be something like a weekly email you send your list.

If you are already making online sales but not yet using email, I’d suggest moving up to the Stan Store Creator Pro to take the next step.

Click here for a free 14-day trial of Stan Store.

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