3 Top marketing tools for business owners in 2024

by

As a business owner, I’m constantly re-evaluating the tools I use to market – especially given I’m a marketing strategist! It’s part of my job to stay in touch with new tools, software and developments, so I can advise clients on the best ones for their needs. Here are my three top marketing tools that have made the cut in 2024!

This page includes affiliate links. If you click and purchase or sign-up, I may receive a small commission at no extra cost to you. I recommend only those tools I have tested and like.

 

NOTION

Notion is my ‘do everything’ tool – it tracks and records virtually every part of life that’s not on my calendar. Notion does integrate with Google calendar, but that’s not what I use, and I don’t find that an issue.

Notion is a highly customisable online app to organise your life. It has options for multiple databases, task management, project tracking, calendar and bookmarking. It has a free option – that’s the one I use – and paid options that are designed for teams / collaboration. It’s based around pages, which you can nest inside each other to organise and favourite and it has a left-hand sidebar for your most important pages.

At the top of my sidebar is a ‘Today’ page, which contains tasks due today, notes on goals and focuses for the month, with links and toggled drop-down headings that open out into sub-pages when clicked. It keeps everything neat and tucked away – perfect for people who are easily distracted. You can set automatic sorting, such as by priority, or leave it unsorted, which allows you to reorder your tasks by dragging and dropping them. You can include time in your tasks and have it totalled at the bottom of the task list, so there is a built-in check as to whether it’s humanly possible to complete your tasks in one day. I often find there are more than 20 hours of tasks in the day – a clear indicator to move some tasks to another day!

The other main part of my Notion set-up is the Projects section, where you can group collections of pages on a single topic, including images and web links. This is where I keep my marketing planning, travel ideas, home administration, course creation and products. Happily, you can link to pages and databases throughout, so everything you want to be connected, is.

A bonus that makes Notion one of the top marketing tools is the fact that when you use it for all of your life, your business marketing is integrated, so when you have an idea or read a relevant article, you can easily pop a note in your marketing to return to: that’s super efficient!

On the plus side, Notion is free and easy to get started – effectively with a blank page that looks like a Google Doc! On the down side, it’s a blank page with a load of possibilities that take some learning. Happily, there are free and paid templates to do virtually everything, which you can copy into your Notion account in one click.

If you would like to use Notion for your socials, you can buy the social media planner and calendar template I built that’s  available in my Stan Store.  It’s what I use every day to save ideas, write blog posts and plan socials.

Notion social media calendar and planner template by marketing strategist Rebecca Portsmouth. Notion's versatility makes it one of her recommended top marketing tools for business owners.

STAN STORE

Stan Store is a digital e-commerce platform, where you can sell downloadable products such as ebooks, courses, memberships, appointments and offer lead magnets to encourage people to sign up for your email list and then emailing those people once they’re on your list.

Stan Store has a LOT of functionality and is incredibly easy to use. Compared to the likes of WooCommerce, which I set up on this website and elsewhere, it’s like night and day and it’s the same story for course creation. It takes a fraction of the time to set up a course on Stan Store than on WordPress, Thinkific, Zenler or Teachable – all platforms where I have created courses. I wrote a separate blog post on setting up my Stan Store, with a review, which you can read here.

Another plus point for Stan Store is its easy integration with social platforms such as Instagram and TikTok. It feels almost like you’re still on the app when buying or signing up for an email list / event, which helps with increasing the number of people buying after having clicked through to your shop.

Stan Store pricing is $29 a month for the Creator level and $99 for Creator Pro. Both have e-commerce functionality, bookings and email sign-ups, with the Pro version also offering email marketing, discount codes, upsells, payment plans, affiliate payments and pixel tracking. Both plans offer a 20% discount for annual plans.

You can try Stan Store for yourself for 14 days for free with this link and see for yourself.


Stan Store - an e-commerce platform where you can host courses, memberships, book 1:1 calls and build an email list. Together, these make it one of my top marketing tools for business owners.

A peek inside my Stan Store dashboard, where I update products and lead magnets. 

 

CANVA

Canva is my creation powerhouse. I use it to create social media graphics, edit videos, create presentations, create blog visuals and product graphics, ebooks and PDFs. Such versatility is what makes Canva one of my top marketing tools. With a background as a photographer, I’m very happy in Photoshop, but this is simply a better marketing tool with with built-in templates and photo library.

Canva Pro, designed for one person, is £13 a month, which includes all photos, videos and graphic designs, as well as apps such as a background remover for photos / videos and 1TB of storage. It can also automatically resize graphics such as turning an Instagram carousel into Instagram Stories. It usually needs tweaking, but the heavy lifting is done for you.

There is a free Canva option, which has limited photos / videos / designs / fonts and 5GB of storage. Occasional users can pay as they go if they want a particular asset without signing up for a paid option.

Canva is also available for teams, with pricing at £9 a person, with a three-person minimum.

My only caveat with Canva is to keep yourself organised with its folders and nested folders, especially if you create lots of graphics. You can favourite your most used folders so they appear in the sidebar, which saves you time looking for older files.

 

Canva - the top marketing tool for designing graphics, creating ebooks and social posts.

A look at the Canva dashboard after its May glow-up. 

 

TOOLS AND AI

All three tools have AI built-in, as we’re coming to expect from online software. Notion includes it for writing content, in a limited way in free accounts. Stan Store’s AI assistant Stanley uses it to answer questions and create content such as ebooks from your TikTok or Instagram accounts. And Canva has gone all-in, with AI text creation available in documents and photo creation using Dall-e, plus multiple apps that are available for extra functionality inside Canva.

So there are my current top three marketing tools that I would recommend to any business owner. All three have a great range of functionality packed into them and are designed to be efficient, saving you time every week / day. That makes it worth the time it takes to learn the new software and move to it.