Ever seen #TBT on a social media post and wondered what it meant? Here’s a quick explanation of what TBT means and how to use it on your own social media platforms.


TBT stands for throwback Thursday. It’s used when we want to share old photos or videos of ourselves and sometimes our businesses, to show what we were like many years ago. It’s a fun way for our followers to learn more about us and can apply to almost anything that has happened in the past.


TBT is most commonly used on Instagram and Twitter. As of June 2020, there are more than 500,000 photos with this hashtag on Instagram. If you’re looking for hashtag alternatives to TBT, # throwbackthursday has more than 50 million photos on Instagram and # throwbackthursdays is heading for more than 1.6 million. You could even use simply #throwback which has more than 110 million photos on Instagram.


Firstly, use the TBT tag on a Thursday. Although if you get your days muddled and still want to use your post, you could go with #flashbackfriday Use it as a signpost to your followers that you’re sharing nostalgic content.

One of the most useful ways of using TBT is for storytelling. People connect with and remember stories, and given that you have new people finding out about your business all the time, it can be useful to share the origin story of your business or services regularly.

Typically, you would share a photo or video, alongside a commentary explaining what’s going on in the photo and how different things are today. Music from YouTube or Spotify are other great links to share. You can share how far you or your business have come, comparing old branding such as logos or colours, premises or products with what’s on offer today and perhaps even pivotal moments along the way. TBT posts are often comedic or have a humorous slant, with vintage hairstyles or clothing that reflects an era such as big ’80s hair or ’70s flares. Nostalgia can trigger strong emotional responses too, making it especially memorable and shareable. Using this hashtag is similar to Facebook’s ‘Memories’ that appear on the anniversaries of their posting.



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