What is Stan Store, how it works + my review (updated September 2026)
Stan Store is an online storefront for business owners and content creators that’s easy to set up, add your digital products and connect to social accounts. Given how simple it is to use, it’s no wonder you’ll find Stan Stores used by some of the biggest influencers. Here’s a breakdown of what Stan Store is, who might use it and my experience of building my own store.
This page includes affiliate links. If you click and purchase or sign-up, I may receive a small commission at no extra cost to you. I recommend only those tools I have tested and like.
WHAT IS STAN STORE AND WHAT DOES IT DO?
Stan Store is an e-commerce shop that allows business owners and creators to sell their digital products, host and sell online courses and memberships, sign-up for email lists and book appointments / coaching sessions. Add Stan Store to your profile link and when visitors click through, the shop looks like part of the platform they’ve just been using, whether that’s Instagram or TikTok.
Stan Store has a minimal interface, so options to buy, book an appointment or sign-up for an email list are clear. Effectively, it’s the Swiss army knife of monetisation for content creators. Try Stan Store free for 14 days with this link.
STAN STORE PRICING: HOW MUCH IS STAN STORE A MONTH?
Stan Store costs $29 at Creator level or $99 a month for Creator Pro (pricing correct in September 2026) after a 14-day free trial. Both options include the mobile-optimised store, calendar bookings, courses, subscriptions and email sign-up.
Creator Pro also has email marketing, funnels, discount codes and upsells, payment plans, affiliate commissions and pixel tracking.
So if you want to sell digital products, have people join your email list, book 1:1 meetings or offer courses/memberships, the $29 Creator option is going to do all that for you. You also have the option of saving on the monthly fee by paying $300 for the annual plan. The Creator Plan annual plan is $948 a year (saving $240).
Stan Store does not charge transaction fees, but its payment processors – Stripe and PayPal – do. So bear this in mind when calculating your pricing.
Click here for a free 14-day trial of Stan Store.
HOW DOES STAN STORE PAY OUT
You’re in control of your Stan Store payouts. After logging into your account, click on the Income tab. Here you can see the balance of your Stan Store income that is available to cash out and any pending payments which are still processing.
To initiate a transfer to the bank account you added in your store set-up, press the +Cash Out button. I typically see funds in my UK bank account the following morning on weekdays.
HOW LONG DOES IT TAKE TO SET UP STAN STORE?
I set up my Stan Store in less than 17 minutes, including:
- adding my email address + profile photo
- writing my bio
- adding social media profiles
- adding a branding colour
- setting up Stripe’s payment system; and
- creating my first product.
I call that nothing short of a miracle, in comparison to having spent DAYS setting up WooCommerce on my WordPress website and the Stripe part of that probably taking an hour or more of multiple steps. Even setting up an Etsy shop took much, much longer and there are fees to pay every time you list a new product. The Stan team has certainly made the experience of setting up a store easier than I thought it was possible to do and I’m impressed.
STAN STORE VERSUS ETSY
Many creators use Etsy to sell their digital products. As a creative marketplace, Etsy works well to sell digital and physical products, but there’s a major drawback: the moment you send someone to your Etsy store, you’re immediately taking them to your competitors. You’re giving a potential buyer access to similar products from others, which is not good for your sales. And Etsy will do everything in its power to make a sale, including showing similar products to yours.
Cost wise, Etsy charges a listing fee of 20c every time you create a new product or renew a product listing and many stores also pay a premium for Google ads.
While Etsy does have its own traffic, it’s competitive to rank for popular products and requires substantial work on your product title, description and visuals so it’s found in Etsy’s search. Stan Store is designed for traffic that you’ve built on your social channels.
The only time I can see Etsy being the better choice over Stan Store for digital products, would be if you were offering a large number of products, which might overwhelm the minimally-designed Stan Store.
HOW DOES STAN STORE COMPARE TO WOOCOMMERCE?
Stan Store is simpler and faster to set up and use than WordPress. While WooCommerce has enormous capabilities and almost unlimited customisation, this can be confusing or overwhelming, especially when you’re just starting out. Stan Store is designed for a quick start that gets you up and running with professional level functionality.
In the 10+ years I’ve been selling online, I’ve never found a perfect platform for sales or marketing. If you can get 70% of what you want from one platform or piece of software, that’s enough. Someone having success in their sales is most likely working on their skills like showing up consistently or copywriting rather than the platform they use. For this reason, I love Stan Store. You can get going quickly and then work on your sales and marketing skills, so you can make sales and bring in the income you want.
WHO USES STAN STORE?
Anyone who monetises their social platforms with digital products, 1:1 appointments or runs courses or memberships would be a good fit for Stan Store. It could also work well for someone with a large following who wants email sign-ups, as the integration with social platforms is so seamless, it is likely to give a better sign-up rate over other options such as a regular website form. You can also use it for external links such as your website if you want.
CAN YOU BUILD A COURSE ON STAN STORE?
Your Stan Store can host courses with multiple modules, text, videos and downloads such as workbooks and checklist PDFs. Each course has its own landing page with an image, course description, reviews and price, to help convert browsers into buyers. The intuitive interface makes creating learning modules straightforward and quick.
I’ve built courses on a number of platforms including WordPress (using LifterLMS), Zenler, Teachable and Thinkific, and Stan Store is BY FAR the easiest platform I’ve used. It’s the only one where I didn’t need to walk away from the laptop to get a break from the tech.
UPDATE (March 2026): I just bought and completed a course that was hosted on Stan Store. I had no idea of the platform when I bought it, but it was good to experience being a user rather than the creator. The course was super easy to navigate via the sidebar that showed the course modules and lessons inside each one You can keep the modules toggled open to see all the individual lessons or tuck them away so you focus on one module. It was also simple to find the lesson downloads and a few other pieces I wanted to check a few days later, when applying what I’d learned in the course.
IS STAN STORE BETTER THAN LINKTREE?
Linktree has one job: it’s a place for links that take the visitor away to other platforms. Stan Store, on the other hand, is a whole e-commerce package that keeps the visitor feeling as if they are still on the platform they came from. The functionality of the two is therefore very different, as is the experience of any visitors.
HOW TO USE STAN STORE
You start by creating your Stan Store. This took about 17 minutes including creating my first product – a 1:1 Strategy session complete with options to book particular days in my calendar. It starts by asking about your business or niche.
Once you have that and you have verified your email address, you can create as many or as few products as you wish. When you click ‘Add a product’, you’ll see these options:
The back end of your store allows you to see the number of daily click-throughs to your store, the store itself, so you can easily add new products and see immediately how they look in your store, all using a drag and drop builder. It has a separate page for income, listing product sales and email sign-ups, appointments and, if you’re on the Creator Pro level, email flows.
The layout is clean and easy to read and gives you all the numbers you could need to optimise your products and sales.
Stan has Instagram messaging automation
Stan Store introduced its AutoDM feature in January. It sends messages in response to DMs or comments with a trigger word, which is perfect when you want to send a free download, sign-up form or sales page. Messaging a direct link has better conversion rates than sending people to profile links, so you’re going to have more people buy your products (and boost your Stan Store income!) or sign up to your email list with this feature.
EMAILS AND EMAIL INTEGRATION
You can use Stan Store’s email sign-up in two ways. The first, is to use email flows that are available on the Creator Pro level. The other way is to integrate the sign-up with either built-in provider MailChimp or integrating it with other email providers with Zapier. I integrated the sign-up with my email provider ConvertKit, which I did with one click from a host of options inside Stan Store. So now, anyone signing up for my lead magnet inside Stan Store is automatically added to the right list inside ConvertKit and tagged, so I know where they came from.
FAQS
Which Stan digital products should I start with?
I recommend you start by creating digital products that will give the buyer the biggest transformation. If you still aren’t sure, then perhaps you create a digital product suite – a number of products which solve a number of problems or the same problem in different ways. For example, someone who’s disorganised might benefit from checklists, a Notion planner or ebook on time-saving organisational tips. I’ve created a free workbook on creating your first digital product: download it HERE.
Can you have two Stan Stores?
Yes, you can have as many as you like, as long as you create each one with its own email address. Multiple Stan Stores would work well if you run more than one business or have very different audiences.
Does Stan Store have email automations?
Yes, Stan Store offers email automation or email flows on its Creator Pro membership. You can send an email series to buyers of your digital products and send broadcasts to multiple groups or lists.
How many products can you sell on Stan?
Theoretically, you can sell an unlimited number of products, however, any more than six can cause sales to drop. This is because a large number of choices can cause people to not buy at all, rather than make a choice, as this study with jam sales found.
If you have many products you would like to sell, here are three options you can test to find out what works best for your store and audience:
– Offer them all
– List only your best-sellers
– List up to six and test which ones bring in the most revenue / sales.
Can Stan Store replace a website?
To answer this question, we need to look at what a website is. Websites used to be the only option for finding out everything about a business or a person. Now that we have such active social platforms, sharing what a person or business offers, the combination of that with a Stan Store with its products, appointments and email sign-ups can replace a traditional website.
Another point in favour of social platforms combined with a Stan Store over a traditional website is the rise of platform search or SEO (search engine optimisation). Many people are using social platforms to search for things they may have once used Google for. It makes sense to search for a new London brunch spot or the best aesthetic matcha glasses on Instagram or TikTok over Google results: the results come from accounts that have people behind them we can see, hear and connect with. And with this kind of shift, we want to make the most of our content that may appear in social searches and monetise it.
Stan Store is the simplest, most integrated option for all the technical back-end of online sales. Rather than needing an appointment scheduler, an e-commerce store, a course or membership host and an email sign-up form, it’s all combined in one. Yay for someone dealing with all the technical headaches so easily! Also, with that taken care of, it’s easy to think about creating a mini-course or a PDF product when you can have it online in a few minutes. It allows creators to take action on inspiration in the moment, which can only be a good thing.
How to cancel Stan Store?
You can cancel Stan Store yourself, inside your account. Making sure you’re logged in, click on settings on the left hand bottom of your screen select the billing tab and click on the cancel subscription button.
There are a number of questions to answer and then you’re done. Your store will remain active until the end of your subscription period.
IS STAN STORE WORTH IT?
In my opinion, if you have at least one low-priced ticket to sell and are active on at least one social platform (like Instagram, TikTok or Facebook), then yes. It’s so easy to use, your sales conversion rate is likely to be better than most other platforms. It uses Stripe for its card transactions, a trusted name and there is no commission, which I don’t see being offered by any other shopping platform. Since it introduced a chatbot that will automatically respond to comments or messages in January, this alone makes the monthly subscription fee worth it.
It could also be worth it if you want to make money from your email list. The email sign-up is so easy to use, that the monthly fee might be worth it for the increase in conversion rates over a regular website sign-up form. Certainly, it’s worth testing for at least the 14 days of the free trial to see if there is an improvement over your current sign-up rate.